Samsung Experience

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Samsung Experience
Art Direction

Illustrations created for a interactive map of NYC measuring 5 × 2 m, created for the Samsung Experience in the Time Warner Center, New York. The Samsung Experience is not a store and is always free of charge, with visitors invited to relax and learn how the latest devices can enrich their lives. The orientation table is a massive, horizontal map of Manhattan and is an interactive experience that focuses on showcasing digital convergence lifestyle in New York and products that facilitate this. The illustrated map comprised printed sections with Samsungs’ latest products overlaid on top. The other panels were interactive, allowing visitors to browse New York venues and interfaces with hand gestures, summoning information and lifestyle film vignettes.

Project in collaboration with Imagination