Custom Icon Design
Intricate pasta illustrations created as part of B2B rebrand for Italian pasta producer “Pagani”.
Since the company manufactures pasta directly for the industry, the brief was to create highly technical images, representing the scientific approach and precision of their products. The illustrations were featured as the key element of the company rebrand in all printed collateral, signage, exhibition stands and website. A swatch book was also produced, whereby I created an additional series of accurate B/W technical diagrams of every pasta shape the company manufactures, each diagram showing three projections at 1:1 scale.
Project in collaboration with Brandinstinct