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Fight Climate Poverty

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Fight Climate Poverty
Campaign Identity
Logo design

Campaign identity and custom logo design for an international environmental campaign led by the Heinrich Böll Foundation and Oxfam Germany. The campaign message was that poverty in the developing world is exacerbated by the effects global warming. Changes in climate have led to the most extreme conditions for many developing countries located in the southern hemisphere, having a massive effect on livestock and crops.

The concept of the logo directly reflects the campaign message, with the climatic arrows also reminiscent of a finger print; conveying the notion that we are all responsible for the impact on our world. Design of all campaign artwork including information graphics, and graphic design of brochures and flyers in multiple languages. English, German, Polish and French.